Established in 1990

Brand Manager

Brand Manager, eComm & Omnichannel

Attention MBA Students.


BUSINESS: Hershey Careers
APPLY: Company Link
DATE: 12/8/2021

The Brand Manager will have primary responsibility for leading and managing one or more of our snack brands. The Brand Manager will set the strategic direction for the business including all major marketing decisions on advertising, promotion, product changes, new products, pricing, retail programs, and other key initiatives that drive brand performance. This position will build and execute plans to deliver on short term and longer term financial goals, all while maintaining the needs of the brand. Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers. Individuals must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on cross-functional collaboration and teamwork. The position will also serve as a liaison to the Omnichannel and eCommerce teams at The Hershey Company to ensure constant learning and best practice sharing



  • Build strategy to grow the brand as part of strategic and annual plan process
  • Develop and deliver annual operating plan and P&L aligned with business objectives
  • Develop communications strategy, including development of content and marketing mix; serve as point person/liaison with outside agencies on ongoing campaigns
  • Develop and execute annual plans for innovation, promotion, marketing investment
  • Develop insights from analysis of market data, competitor intelligence, consumer research
  • Lead Sales and Customer integration process through partnership with Sales team
  • Develop robust, viable innovation pipeline and approve new item creation
  • Manage and develop direct report with goal of growing team and expanding responsibilities






  • Bachelor’s Degree; MBA preferred
  • MBA or 5+ years of experience in Marketing at a CPG or similar company
  • State-of-the-art functional marketing expertise in some, if not all, areas of marketing
  • Experience in eComm or OmniChannel a plus
  • Overall business knowledge and holistic general management approach
  • Self-starter with high degree of personal initiative
  • Strong strategic thinking and project management skills
  • Ability to lead cross-functional teams
  • Proven ability to interact with senior level management across functions
  • Excellent verbal and written communication skills to a wide breadth of audiences
  • Outstanding analytical abilities
  • Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment